A Beginner’s Guide to Social Media Marketing, PART 5

Welcome to the fifth and final installment of our Beginner’s Guide to Social Media Marketing! In this last article, we shall outline some of the final tips on how the modern business can use the plethora of social media and networking sites out there to promote brand identity, website traffic and sales. We shall then finish by providing links to some very useful social media marketing resources, which every business should strive to make use of should they wish to out-shine their competitors.


How to Use Social Media Marketing to Promote Your Business, Continued


9. Join Micro-Communities


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While it is important to become a member of the giant, global and far more generalized communities such as Digg, Facebook, LinkedIn, etc. it is also extremely beneficial to join up with some of the smaller and more industry-specific micro-communities. Which ones you become a member of depends entirely upon the niche of your business, but there are literally dozens out there in the virtual ether for every occupation, interest and industry. By signing up, contributing regularly to their forums and posting informative content, you can appeal directly to the kinds of people who will find your products and services useful. Within these communities, you can establish relationships with key-players in your industry, providing you with fantastic opportunities for business and for business partnerships. Facebook may present an ocean full of opportunities, but as far as social media marketing is concerned, micro-communities are like small ponds full of big fish!


10. Finding the Right Hosting


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When it comes to setting up a website, there are loads of hosting options available. Some are free, some are not. What is most important is not how little you can pay for hosting; it’s finding a good hosting provider. A good social media marketing campaign, which is what this guide is aiming at helping you build, will increase traffic to your website. So the last thing you want is for your business site to crash when it experiences an influx of traffic. A server infrastructure crash is counter-productive to say the least and can cost you exponentially more than those annual fees charged by better hosting providers.


Top Social Media Marketing Resources


There are hundreds of social media and networking sites out there on the Internet. As such, launching a social media marketing campaign can prove to be an especially daunting task! Where do you even begin? Which sites are the most important? In order to help you on your way to social media marketing success, the following sites come most highly recommended (in no particular order):


  1. Facebook
  2. Twitter
  3. YouTube
  4. StumbleUpon
  5. Del.icio.us
  6. Flickr
  7. Digg
  8. LinkedIn
  9. Reddit
  10. Secondlife
  11. Technorati
  12. Newsvine
  13.  Meneame


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A Final Note on Social Media Marketing


With the explosion of social media and networking sites on the Internet and their incredible popularity amongst millions of the world’s inhabitants, the modern business that does not make use of this medium is losing out. By embarking upon a solid social media marketing campaign, you will not only remove some severe limitations on your brand visibility to its target audience, but the associated benefits will become visible in your web traffic, lead conversion rates and sales.

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