As heard on AMERICAN UNDERDOG
CLICK HERE TO LISTEN TO THE SHOW – Kendell Lang Social Media Marketing Professional Interview – Social Media Tip 'O The Week on American Underdog Radio
The Social Media Tip ‘O the Week is: CLAIMING YOUR SOCIAL NAME
Why is this important? In history books we have all read about the Oklahoma Land Rush of 1889 which was the first land grab into Unassigned Lands. At high noon, thousands of would-be settlers make a mad dash into newly opened territory to stake their claim. Well, we had the first Domain Name or Cyber Land Rush during the dotcom boom with everyone staking their URL claim, and that has turned into almost as big an industry as traditional real estate.
Remember the axiom about real estate, LOCATION, LOCATION, LOCATION!!! And now we’re experiencing the Social Name Land Rush and the same principles apply.
Branding is Key, especially in New Media Branding can be about your company or a specific product or service. You have to be clear about that.
Let’s go through real quickly how to select your social name:
1. If your company name is the ‘brand’ then you’ll want to stake that claim
2. If your product or productS are branded, then you’ll want to think about staking a claim to each individual product (my widget, my invention)
3. If your service or serviceS are branded, then you’ll want to think about staking a claim for each service (tree trimming, teeth whitening)
4. And Last, and most of the time overlooked, is the social KEYWORD name by which your target audience is going to be searching for you. (dental lab Tulsa, cosmetic surgery los angeles)
And it is the last element that I want to just spend a minute talking about. If you’re going to get your website ranked on search engines, you have to have a very clear Keyword Strategy. This strategy will help you decide what social name(s) to claim. If you’re not familiar with the importance of Keyword Selection (the Art and Science of Keyword Selection), make sure to listen in next week as we’ll be giving some great ideas in next week’s Social Media Tip O the Week.
For today’s tip of the week, where do you start now that you’ve decided what name you want to stake? Where do you go. We’ve highlighted some resources below where you can search over 300 social network sites to see whether your piece of the social land is already claimed.
For a free look at whether your social media name is available or has already been claimed at dozens of social media marketing websites, please go to NAME CHECK.
For more information on Checking and even Claiming Your Social Name, just click on the link below. Search over 300 popular social networks and the entire USPTO Trademark Database to instantly secure your brand on the internet. WorldClass Social Media Name Check allows you to check for the use of your brand, product, personal name or username instantly on over 300 popular and emerging social media websites. Grab your name and secure your brand before someone else does.
WorldClass Social Media Name Check allows you to check the availability of your brand or username on 300 popular Social Networking and Social Bookmarking websites. Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering a username that is still available on the majority of the most popular sites. Find the best username with WorldClass Social Media Name Check.
Don't want to fall victim to brandjacking or Social Media Identity Theft? Allow us to secure your brand, product or username on up to 300 Social Networks today. Choose from one of four plans to get started, and enter the information you want included in your social profiles in the form below. If you have any questions about our service, please check out our FAQ or feel free to contact us. Please note, all the information you enter here is exactly what will be used for each and every social media profile we create for you.