The Cinch Tummy Wrap is the #1 Pregnancy Belly Belt by Charlene Williams

Please check out the video we produced for Charlene Williams and her Cinch Tummy Wrap. Would love your feedback and please send this link to anyone going through pregnancy – they will love, Love…LOVE that you sent them this link for the #1 maternity belly belt.

 

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Dr. Jones – “A Derogatory Item Was Just Added To Your Google Reviews”

The last thing you EVER want to hear is "A Derogatory Item Was Just Added To Your Google Reviews"  A negative patient review or a complaint to the local dental board can have a devastating affect on your dental practice marketing.

Get our Reputation Management Report on how to become a top 10% reviewed practice across the web and prevent damaging reviews. A study by Harvard Business School found that "Every Star in a Review Leads to a 5-9% Jump in Revenues". The top 10% of reviewed sites get 60% of the business online. Also it has been found that a specific methodology combined with good customer service gets a firm into the top 10% fastest. 
 
In the information age, it is too easy for a reputation to be tarnished and all such attempts by any client needs to be arrested before it goes public. Are you MANAGING YOUR REPUTATION?  This is the NUMBER ONE way you are going to protect your hard won reputation.  If you want to learn why;
 

Did you know that Google is actually PENALIZING YOU if you don't have "enough" Google reviews!!!!

 

Read that AGAIN! Let it sink in nice and deep…

 

YOU ARE BEING PENALIZED for not having "enough" reviews on Google from your patients…

 

So, I'm telling one of our clients about what happened to a dentist I know when an unhappy client went on Yelp, Merchant Circle, Insider Pages and Yahoo!Local to say how unhappy she was with the service.  Didn't matter that she got great service and just didn't want to pay her bill, the review sites don't care about that little detail!  Well, his head just about exploded right in front of me as he told me the details of his horror story about Google Local Reviews.  Do you know what your patients are saying about you?  Have you lost recent Google patient reviews?  Did you know that not having "enough" Google reviews can be as bad as not having good reviews?

 
I could give you all kinds of reasons, but the best advice I can give you is do yourself a favor…Fill out the form to get our Reputation Management Report.

 

 

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The day that Albert Einstein most feared…

The day that Albert Einstein most feared has finally arrived..

 

A day at the beach.  

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Cheering on your team.  

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Having dinner out with your friends.

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Out on an intimate date.  

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Having a conversation with your BFF

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A visit to the museum

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Enjoying the sights  

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The day that Albert Einstein most feared…it's here…

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Social Media and Networking: The Statistics of Online Success

The past decade has seen the cataclysmic explosion and proliferation of social media and networking sites onto the Internet. From Facebook, Twitter and MySpace to YouTube, Linkd In, Digg and Hi5; the number of social media and networking sites on the Internet is truly astounding and they are connecting people from every single city, country and continent on the globe. The World Wide Web is infinite in its reach and capacity for connection and communication, says the social media agency. People can keep up to date with hundreds of friends across all six continents; they can engage in conversation with people they haven’t seen since childhood and share pictures, videos and music. Where distances, oceans and mountains once came in the way of communication and sharing, there are now literally hundreds of social media and networking sites making connection and reconnection possible in a way like never before.

 

Social Media Marketing - Networking Online Success

 

Ask the Social Media Agency: The Statistics

 

The plethora of social media and marketing sites out there in the virtual ether is not only incredibly valuable as a tool for social interaction, but also as a platform for online marketing. In order to truly appreciate the truly astounding marketing potential of social media, one need only consider the following statistics:

 

  • 75% of the global consumers who go online visit social media and networking sites.
  • This figure, says the social media agency, has increased by a massive 24% since last year.
  • Each visitor spends approximately 66% more time on social media and networking sites than the previous year.
  • 22% of the all human time is spent browsing social media and networking sites. That’s almost a quarter of one’s life!
  • Facebook currently has 550,000,000 (million) active users; a number that increases every day.
  • LinkedIn, says the social media agency, currently has 60 million subscribers, which increased by 5 million in just 2 months.
  • Twitter has 110 million users
  • MySpace has 57 million users in the United States alone
  • Tagged has 100 million registered users

 

The Potential for Social Media Marketing and Advertising

 

Social Media Marketing - Online Networking Success

 

The explosion of social media and networking sites on the Internet and the vast number of people who subscribe to any of the hundreds out there has provided businesses of all sizes with an incredible opportunity to cash in on the exposure these sites afford, says the social media agency. Facebook is one of the biggest of all the social networking sites to exist in the virtual domain and boasts over 550 million active viewers: subscribers who login and spend time on the site every day. The business that maintains an active profile on Facebook and takes the time to build up a fan base is therefore being seen by tens, if not hundreds of millions of users on a daily basis. It is this potential for incredible exposure and the subsequent accumulation of leads that has made social media the new medium for modern marketing and advertising, says the social media agency.

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The Company Blog: An Integral Part of Your Social Marketing Plan

About Social Marketing: An Introduction

 

With the advent of social media and networking, business textbooks across the world have had to be rewritten to accommodate the complete paradigm shift in Internet marketing. Sites such as Facebook, Twitter, MySpace, YouTube and the hundreds more out there are no longer just platforms for social interaction and the sharing of information and media, such as photos, music and videos. Rather, the vast array of social media sites has given rise to a whole new field of business promotion and advertising known as social marketing. So important is social marketing to the modern business that if you don’t maintain an active profile on at least four to five different social media and networking sites, then you are probably lagging behind your competitors. Social marketing increases a business’ online exposure to its target audience; it increases leads and web-traffic and, at the end of the day, it vastly increases business profits. An integral part of a solid social marketing plan is maintaining a company blog….

 

Social Media Marketing Blog

 

Your Social Marketing Plan: Maintaining a Company Blog

 

A blog, or web log, is an online diary of sorts. It is used for the expression of opinion and the sharing of knowledge. Some people blog regularly about their personal experiences but for the purpose of social marketing, it will be your priority to blog, or write about your industry in a way that makes it entirely accessible to your target audience. So, for example, if you own a dental practice, you could write blogs about dental implants, root canals, wisdom teeth extraction or even about some of the funnier patient reactions to Nitrous Oxide laughing gas! The blog is intended to be interesting, informative and even humorous. But most of all, social marketing blogs need to convince your audience that you are a leader in the industry and an expert to be trusted. They need to lend your business credibility.

 

Starting Your Company Blog: A Social Marketing ‘How To’

 

  1. Find a blogging platform that suits your needs: WordPress.com and Blogger.com are good ones to start with. They’re easy to work with and offer plenty of tips and direction on how to get started.

 

  1. Do your research: Find a handful of businesses in the same industry as you and follow them (subscribe to their blogs and read them). This will provide you with a valuable understanding of what it takes to manage a social marketing blog. You can also come up with plans to better them!

 

  1. Research topics and write. Once you’ve set up your blogging platform and you’ve taken some time to read your competitor’s blogs, brainstorm a few topics and get writing! Remember, you need to have a big impact on your reader, so if your writing skills leave much to be desired, maybe hire an English student to write them for you.

 

  1. In social marketing, content is key! Use photos and videos to appropriately illustrate your text, but keep it relevant. The information you provide should be stimulating and insightful – show off your in-depth industry expertise!

 

Social Marketing Plan: A Final Note

 

Social Media Marketing Bloggin

 

Maintaining a company blog need not take loads of your time, however, if you are at the helm of a business and can’t afford the distraction, it’s definitely worth the while to get someone else to write it for you. Make sure you approve the content before it gets broadcast and don’t be shy to comment on other blogs. Social marketing is all about link-building, sharing and establishing a name for your business online!

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A Beginner’s Guide to Social Media Marketing, PART 5

Welcome to the fifth and final installment of our Beginner’s Guide to Social Media Marketing! In this last article, we shall outline some of the final tips on how the modern business can use the plethora of social media and networking sites out there to promote brand identity, website traffic and sales. We shall then finish by providing links to some very useful social media marketing resources, which every business should strive to make use of should they wish to out-shine their competitors.

 

How to Use Social Media Marketing to Promote Your Business, Continued

 

9. Join Micro-Communities

 

Social Media Marketing

 

While it is important to become a member of the giant, global and far more generalized communities such as Digg, Facebook, LinkedIn, etc. it is also extremely beneficial to join up with some of the smaller and more industry-specific micro-communities. Which ones you become a member of depends entirely upon the niche of your business, but there are literally dozens out there in the virtual ether for every occupation, interest and industry. By signing up, contributing regularly to their forums and posting informative content, you can appeal directly to the kinds of people who will find your products and services useful. Within these communities, you can establish relationships with key-players in your industry, providing you with fantastic opportunities for business and for business partnerships. Facebook may present an ocean full of opportunities, but as far as social media marketing is concerned, micro-communities are like small ponds full of big fish!

 

10. Finding the Right Hosting

 

Social Media Marketing

 

When it comes to setting up a website, there are loads of hosting options available. Some are free, some are not. What is most important is not how little you can pay for hosting; it’s finding a good hosting provider. A good social media marketing campaign, which is what this guide is aiming at helping you build, will increase traffic to your website. So the last thing you want is for your business site to crash when it experiences an influx of traffic. A server infrastructure crash is counter-productive to say the least and can cost you exponentially more than those annual fees charged by better hosting providers.

 

Top Social Media Marketing Resources

 

There are hundreds of social media and networking sites out there on the Internet. As such, launching a social media marketing campaign can prove to be an especially daunting task! Where do you even begin? Which sites are the most important? In order to help you on your way to social media marketing success, the following sites come most highly recommended (in no particular order):

 

  1. Facebook
  2. Twitter
  3. YouTube
  4. StumbleUpon
  5. Del.icio.us
  6. Flickr
  7. Digg
  8. LinkedIn
  9. Reddit
  10. Secondlife
  11. Technorati
  12. Newsvine
  13.  Meneame

 

Social Media Marketing

 

A Final Note on Social Media Marketing

 

With the explosion of social media and networking sites on the Internet and their incredible popularity amongst millions of the world’s inhabitants, the modern business that does not make use of this medium is losing out. By embarking upon a solid social media marketing campaign, you will not only remove some severe limitations on your brand visibility to its target audience, but the associated benefits will become visible in your web traffic, lead conversion rates and sales.

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A Beginner’s Guide to Social Media Marketing, PART 4

In the previous three installments of this five-part article series, we have been taking a look at how the modern business can use social media to promote their brand name and identity in the online environment. Through a variety of steps and approaches, which make up an over-arching strategy, you can achieve fantastic heights of online success using sites such as Facebook, YouTube, Twitter, LinkedIn and more. In this article, the fourth installment of a five-part beginner’s guide to social media marketing, we shall continue providing tips aimed to help all businesses, regardless of size or industry.

 

How to Use Social Media Marketing to Promote Your Business, Continued

 

7. Post Visual Material

 

Social Media Marketing

 

Think back through the haze to when you were at school. Remember when the teacher would get the old television set out (provided you were at school when televisions were a necessity rather than a luxury)? Remember that feeling of excitement you felt at not having to trawl through your textbook? Well, the fact is that we are far more easily and effectively stimulated through visual media. As such, the creation and broadcasting of visual content is an incredibly effective addition to your social media marketing strategy. In keeping with the analogies used in the second installment of this five part series; imagine you’re an art school. You could create a short ‘how-to’ video on mixing exotic colors, or anything else of course. If you’re a dentist, you can create a ‘top tips’ video for preventing dental cavities and tooth loss.

 

People are stimulated by visual material, so by including this element in your social media marketing campaign, you are guaranteed greater interest, greater respect and greater web traffic. You can use sites such as YouTube.com, Vidmetrix.com and Tubemogul.com to broadcast your videos, but please note: do not directly reference your business. These sites are not intended as a means for advertising, so you will risk getting yourself black-listed if you blab on about your particular brand. Simply add a URL to your website at the end of the video and try to employ humor; or even a little controversy. People are attracted to things that make them laugh, cringe or gasp in horror. If your videos hold great interest value, your viewers will share them with their friends and family and this is where social media becomes ‘viral’ or contagious; spreading without effort.

 

8. Monitor and Manage your Social Media Marketing Efforts

 

Social Media Marketing

 

Every business is unique and as such, the precise social media marketing campaign necessary to maximize their success will be different. Deciding what is right for your enterprise is only the first step and once you begin integrating social media into your marketing endeavors, you will find that not every strategy works effectively, or as effectively as you would like it to. This is where Analytics becomes so important.

 

Monitoring various statistics relating to your website will reveal how successful your social media marketing strategies are in drawing the attention of customers and potential customers. These statistics include the number of website viewers (at different temporal scales, for example, daily, weekly, and monthly, etc.) as well as the behavioral patterns of these viewers (which pages they looked at and how long they spent there), amongst other things of course. Using analytical software, such as Google Analytics will enable you to determine what is working for you and what isn’t. And there is no better way to move forward and improve than by learning from your mistakes!

 

Social Media and Networking: Stay Tuned

 

For more information on how social media marketing can greatly increase your web traffic, lead conversion and sales, stay tuned for the fifth and final installment of this five-part series.

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A Beginner’s Guide to Social Marketing, PART 3

Social Marketing: A Brief Recap

 

In our previous two article posts on social marketing, we outlined some of the important goals of using social media as a means for brand promotion. We then began providing tips on how the modern business – big or small – can achieve these goals. In this article, the third installment of a five part series, we shall continue to provide important tips on using online social marketing to reap increased web traffic, customer interest and sales!

 

Social Media Marketing

 

How to Use Online Social Marketing to Promote Your Business, Continued

 

3. See Contribution as an Opportunity

 

Use your social media accounts to regularly contribute to the wealth of online information. People spend hours and hours every day simply reading, watching videos, looking at pictures and listening to audio clips on the various things they find interesting. Creating and broadcasting quality content is as important to social marketing as becoming a member of the online community. It enables you to:

 

  • Provide links back to your personal website, driving greater traffic there
  • Convince your audience that you are a leader in your industry
  • Nurture trust between your brand and its target market

 

4. Connect with Your Competitors

 

Social Media Marketing

 

In the realm of social marketing, your competitors are not to be seen as your enemies, but as your educators. Having said this, don’t ever just follow their online social marketing strategies, but keep an eye on what they are doing and determine whether you can make it work for your business. Also, with the right communication, your competitors and those that operate within your niche industry can become advocates for your brand! Use your social media to communicate with them and always be honest, polite and sincere. Don’t become aggressive or confrontational; online social marketing is not a game of football.

 

5. Blog, Blog, Blog!

 

Blogs, provided they are well-researched and well-written, are a fantastic way to achieve a number of your social marketing goals:

 

  • They promote your reputation as a leader within your industry
  • They provide links to your business website
  • They provide references to your competitor’s and associate’s websites, which is great for reciprocal marketing, as well as for maintaining healthy relationships with your peers.

 

SEO key-wording and link-building also generate huge interest from local and global search engines (like Google, Yahoo and MSN), so get writing! If you’re too busy to create your own blogs, then hire an English student or a budding professional in your field to write informative and insightful articles for you.

 

6. Link-Building

 

Social Media Marketing

 

Don’t be shy! Use your social media accounts to provide links to other websites, blogs and media that are relevant to your business. Search engines use link density as an important parameter when ranking search results, so the more you link, the better your website will rank when people search for a related key word or phrase.

 

Online Social Marketing: Stay Tuned

 

For more information on how social marketing can greatly increase your web traffic, lead conversion and sales, stay tuned for the fourth installment of this five-part series.

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Social Media Advertising Agency: Small Changes to Your Marketing Strategy that Make a Big Difference, PART 2

In our previous article post, this social media advertising agency began presenting some of the small changes the modern business – big or small – can make to their marketing strategy; changes that have proven time and again to bring about really positive and far-reaching differences measurable in website traffic, lead conversion rates and annual sales! In this, the second installment of a three-part series, this social media advertising agency shall continue to explore some important philosophies that enterprises should integrate into their approach to business and into their interaction with their target audience.

 

3. Recognize Your Audience and the Importance They Play in Your Success

 

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The key to online success lies in the building of relationships with your fans, followers and friends, says this social media advertising agency. By establishing positive relationships with these people – your target market – they will go on to do invaluable marketing for your business by talking about you, recommending you and defending you against negative exposure. The very best way to do this is to engage!

 

Think about this: If you went to a business function and some hot-shot in the industry you work in tried to strike up a conversation with you, would you ignore him or her? Of course not! The whole point of networking, says this social media advertising agency, is to engage in conversation, which hopefully ends up in some kind of promotion! Ignoring the people who take the time to comment or contribute on your social media is not going to cultivate a positive relationship. Take time to respond to people’s comments; interact with your audience and acknowledge their efforts to communicate with you. If you simply don’t have the time to do this yourself as a business owner, then hire someone who understands your brand identity and who will represent it well, says this social media advertising agency.

 

4. Like Baking a Cake, Combine Your Marketing Efforts, Says the Social Media Advertising Agency

 

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Flour, oil, water, eggs, baking powder and sugar are nothing special on their own, but together, they can create something delicious and generally associated with some kind of celebration! Similar to the concept of baking a cake, you should view your marketing campaign as a combination of strategies rather than several discrete and isolated strategies, says this social media advertising agency. Integrate your efforts and cross-promote them in order to send out a consistent message to your target audience. For example, use your various social media profiles to promote each other. Use www.twitterfeed.com to update your blog on Facebook and Twitter and include ‘Follow Me’ buttons to this blog on your profile pages with other social media platforms. Always use your printed ads and newsletters to provide additional channels to your social media profiles and blog, says this social media advertising agency. Basically, you should immerse your audience in your brand name and identity and provide them with a million different routes to your social media profiles!

 

Social Media Advertising Agency: Stay Tuned

 

For more tips on how you can bring about positive results through small changes to your social media marketing strategy, stay tuned for the final installment of this three-part article series.

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Social Media Agency: Small Changes to Your Marketing Strategy that Make a Big Difference, PART 1

Whoever said you needed a six figure marketing budget to make a big difference to your annual sales?

Sometimes, says this social media agency, the most important changes we can make come simply by taking a look at what we are doing, assessing where it’s going wrong and making the appropriate alterations rather than throwing around money and making impressive gestures. This may be easy enough for the large enterprises to do, but the small to medium businesses need to think a little more outside the box if they’re to get positive results from small changes; kind of a “What would MacGyver do?” approach to marketing! Well, says the social media agency, as it works out, you don’t even need to be able to escape shark-infested waters with nothing but a paper clip and some chewing gum.

In this three part article series, courtesy of this social media agency, we shall be looking at some of the small changes business can make to their marketing strategy that are guaranteed to bring about fantastic positive results; results that are evident in website traffic, lead conversion rates and sales!

1. Be Nice! Encourage Participation

Social Media Marketing

The modern online marketing strategy generally involves the broadcasting of content (informative articles, blogs, pictures, videos, etc.) on the great number and diversity of social media and networking sites on the World Wide Web. But it’s one thing to publish great content and it’s another to cultivate a fantastic reputation as a business that is approachable and likeable, says this social media agency. It is ideal for any business to establish a positive relationship with both its customers and its competition. After all, you have everything to gain from the former and a lot to learn from the latter, says this social media agency.

Engage actively with your subscribers, fans and followers, says this social media agency. This means that instead of using social media as a one-way conversation, use it to learn from your audience. Encourage their participation by showing interest and sparking a healthy debate. The very same philosophy applies to your employees, says this social media agency. Always cultivate a friendly and non-threatening environment for employees to participate and contribute in. By allowing them to do so through your social media channels (with guidelines in place, of course), you can really make them advocates for your brand.

2. Publish Content that is Share-Worthy

Social Media Agency

Ever come across a funny video or an interesting article that immediately made you want to send it to a particular friend or family member? “My brother would love this!” This is the beauty of viral marketing, says this social media agency. If you publish content that is interesting enough, people are going to spread your message for you! What you need to focus on is finding material that is original, clever and interesting that will make your audience pay attention and want to share it with their friends and family.

In addition to greater exposure, writing high quality content or broadcasting quality video and audio material will add value to your online interactions using social media. Your audience will come to respect and admire you for that, says this social media agency.

 

Social Media Agency: Stay Tuned For more tips on how you can bring about positive results through small changes to your social media marketing strategy, stay tuned for the second installment of this three-part article series.

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