Social Media Expert Kendell Lang Guarantees Results With A Strategic Marketing Plan

Kendell Lang, a social media expert in Del Mar, California, explains the importance of a strategic digital marketing plan in helping businesses get found online by their target market.

Today, the Internet is the destination we head for when searching for answers. Whatever you want to know – whether it’s to settle an argument with a buddy regarding some trivia or to find the nearest hardware store – all you have to do is open up Google and type in your question or command. The answer is instant.

social-media-strategy

This is the way 80% of Americans search for answers. More importantly to the local business, this is the way 80% of Americans search for recommendations on brands, products and services. If your business isn’t represented online with a website and on social media and if it’s not highly visible to your target market, you are handing these customers over giftwrapped to your competitors. Becoming visible – being easily found by your target audience – is what social media expert Kendell Lang has dedicated his life’s passion to.

4-steps-social-media-strategy

Kendell Lang has been a keen player in online marketing, virtually since its conception and with his experience in this field and in the realm of social media, he believes he is able to offer clients what almost no other online marketing agency is willing or able to do… guaranteed results. In order to understand the gravity of this, one needs to understand that the arena of marketing, particularly online marketing, is extraordinarily hit-and-miss. Trial-and-error. While there are a myriad of strategies that turn up results, only the precise combination of strategies, executed in the right way and at the right time will yield success for a client.

Furthermore, each and every client, depending on business, size, industry and more, requires a unique strategic marketing plan for optimal success. And achieving this success comes down to having more than just a solid education in marketing. It requires an intuitive eye, a dexterous mind and lots and lots of experience, which is precisely what social media expert Kendell Lang offers his clients. Lang doesn’t only craft strategic digital marketing campaigns that achieve a phenomenal online presence for his clients, he also takes it one step further: guaranteed results.

“Strategy is crucial in a digital marketing campaign,” says Lang. “Sure, you can set up a business Facebook account, Twitter, LinkedIn and maybe throw together an email list and get your business listed locally. But if you don’t connect these various efforts up in an intelligent way to form a giant working marketing mechanism, you won’t see results deserving of the amount of time, effort and money you’re spending. This is a skill born out of experience in and passion for social media and digital marketing.”

A relevant, scalable and foolproof strategic marketing plan is fundamental to the success of a business’ marketing plan and social media expert Kendell Lang has shown he has the mettle to craft just such a product for clients. If you want to drink from the Holy Grail of online revenue, why not choose a digital marketing and social media expert that guarantees results as well?

You can see Kendell Lang live in action on his YouTube Channel or sign up for one of his Webinars Here. Learn more about his Consulting Services or even Book this Social Media Expert to speak to your company or at one of your events!

Contact Social Media Expert Kendell Lang

Email: ceo@worldclass.com
Call Toll Free: +1 866 347 3321
Phone: +1 760 445 3315
Fax: +1 866 347 3321

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50% Off Social Media Reputation Audit

What is being said about you, your business, your services or your products in the social sphere?  Get your copy of the Free Online Reputation e-Book:

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Risks of Not Monitoring Your Social Reputation and Your Online Identity

Dr. Robert Wainwright Brisbane Email Scam

The Risks of Not Monitoring Your Social Reputation and Your Online Identity

 

 

My name is Kendell Lang, I’m a social media marketing guru and and I have an interesting story to relate; the moral of which every single business practitioner in the United States and across the world should adhere to. Just because you run an honest business and keep your personal details discrete from the public and the World Wide Web doesn’t mean that you are invulnerable. There are incalculable numbers of people out there in the virtual ether looking to exploit your reputation and misuse your name for nefarious, self-serving purposes.

The story I will tell illustrates this point perfectly.

A Few Days Ago…

I received an email from “Dr. Robert Wainwright,” a plastic surgeon operating in Brisbane, Queensland. The email provided quite detailed information on the surgeon, including his background. It then went on to convey highly specific details of a client he has who is interested in receiving some dental treatment in the United States. The following paragraph provides the gist of his request:

Pls tell me a little more about your self, how long have you been a Dentist? Would you be able to provide her with the Simple smile makeover treatments 8 upper teeth and 8 lower teeth, when she arrives the states in two weeks time?”

“I knew immediately it was a scam. I typically delete such emails, but I was quite alarmed as to how sophisticated and elaborately researched it had been…”

I am not a dentist, but I do handle the online marketing campaigns of many dentist clients across the United States, which is why this scammer mistakenly targeted me, although who knows how many real dentists he or she also targeted?

If you’re interested in reading it, the full email scam is featured at the end of this article.

The point is, I knew immediately it was a scam. I typically delete such emails, but I was quite alarmed as to how sophisticated and elaborately researched it had been right down to providing the contact numbers and physical address of Dr. Wainwright.

So, I decided to do a little research of my own.

Upon Googling the Dr.’s name, I discovered that in fact Dr. Wainwright does exist and he has quite an extensive professional CV. I was able to locate his office phone number, so I called to warn him that his name and identity had been stolen and were being used without his knowledge. I eventually got through to him and he responded quite tersely, “I don’t know who’s doing this, but I don’t just give out my email address to anyone.”

End of conversation.

“This particular email scam is one of the more sophisticated attempts I have seen in a long time…”

It may seem easier to just ignore scam artists; after all, most of us have at some stage received a text message or an email from just such a person and they’re usually pretty obvious. They’re poorly written, offer huge sums of money and ask for personal information, such as banking details. The Nigerian inheritance scams are a good example of this and most people are hopefully smart enough to totally ignore it.

But this particular email scam involving cosmetic surgeon Dr. Robert Wainwright is one of the more sophisticated attempts I have seen in a long time and to the unsuspecting dentist in America, may seem like a legitimate communication! The scam artists involved in this skullduggery are clearly stealing Dr. Wainwright’s identity without even knowing traditionally important details such as social security number or birthdate: information one usually thinks about when discussing “Identity Theft.”

So, this is a whole new brand of concern when it comes to ID theft and one that’s important to get out into the public domain for one and all to read and learn about.

The Risk of Not Monitoring Your Online Reputation and Social Media

Imagine how many people this scam artist could manage to successfully swindle under the guide of an experienced and reputable cosmetic surgeon? And any illegal activity done by the scam artists implicates Dr. Robert Wainwright without him knowing a single thing about it! Brought to court, it could easily be argued that he is the victim of a scam artist, but the damage done to his online reputation may be irreparable. Unfortunately, Dr. Wainwright has yet to contact me with regards to this issue and he seems perfectly happy to ignore it.

Cosmetic surgery is a vitally important industry in which to monitor your reputation. A single bad story could deter hoards of patients from opting for your services on the off chance that choosing you could result in disappointing or even dangerous outcomes. The same applies to dentistry and the other medical professions. Just one bad story could tarnish your reputation and become synonymous with scamming, dishonesty, and unscrupulous behavior. And all of this is going down while you are merrily going about your daily business or while you’re fast asleep at night!

Social media can be a vitally important tool for alerting you as to this kind of activity. It also allows you to gauge your reputation with clients and customers, which is why it’s so important that every business is represented in the social media sphere.

What You Need To Do:

·      Learn about the key social media sites and understand how they are used to convey and spread information.

·      Never assume that because you aren’t on Facebook or Twitter that it cannot affect your business and reputation. People make use of social media to communicate their experiences with your brand with their followers, friends and fans. If someone has been a victim of a scam artist who has stolen your identity, they can use their social media accounts to advertise the fact and YOUR reputation may be the one to suffer.

·      You need to know what people are saying about your company or business so that you can answer to negative press and take the necessary measures to repair your reputation. Social media provides you with excellent tools to actively protect your business and online reputation.

·      You may want to craft a social media policy for your employees so that they know what is okay to talk about on their private accounts with regards to your business. KFC wouldn’t very well like their factory employees openly “tweeting” the secret recipe used to spice their legendary fried chicken! And many companies have gotten into serious trouble because their employees posted inappropriate pictures of, or said offensive things about clients or customers.

·      You have to be alert and you must be aware. Social media provides you with all the necessary channels to monitor your online reputation and to understand what is being said about your business, both good and bad. Ignorance is never an excuse, because, at the end of the day, it won’t get back those potential clients you lost!

Social Media Monitoring Tools

Trawling through the multitude of social media sites to achieve the above-mentioned points can seem daunting and tiresome, but luckily there are a number of social media monitoring tools that are quick and easy to use:

Google Alerts lets you know of any videos, Groups, search engines or Google News articles that contain your or your company’s name.

Monitor This is a little more sophisticated and perhaps complicated too, but is well worth the time it takes to understand it. “Monitor This” allows you to keep your finger on the pulse of what is being said about your brand on the World Wide Web.

Technorati keeps an eye on the blogosphere and will let you know if you receive any mentions.

Twitter’s Search Function can be used to see how many other people’s Tweets match up to your search query, so you can just type in your company’s name to review the online conversation about you.

In Reality…

Most working professionals like Dr. Robert Wainwright don’t have the time to monitor their social media accounts, which is why they are the easy targets of email scammers. They’re not going to spend their evenings or weekends trawling through Facebook, Twitter and these various social media monitoring tools after countless stressful hours in an operating room.

But just because they and perhaps you don’t have the time for it, doesn’t mean that social media can be ignored! If you can’t cope with it yourself, then you should consider the services of a social media marketing agent who has the time, resources and expertise to do more than just monitor your online reputation, but also to polish it to a glittering shine!

What Do I Do If I’m The Target Of Online Identity Theft?

If you suspect that you are the target of such fraud and online identity theft, don’t hesitate to contact me. My name is Kendell Lang and you can learn about me at www.KendellLang.com. I market dental practices and would want my clients to be contacted if someone were misappropriating their identity. You can email me at kendell.lang@gmail.com and I will help you discover the details of how any scam artist may be stealing your identity.

Remember, ignoring scam artists could have dire consequences for your personal and professional reputation!

Dr. Robert Wainwright Scam Email:

 

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Kendell Lang: Social Media Keynote Speaker

Social Media Keynote Speaker

Meet Kendell Lang: Social Media Keynote Speaker

Social Media Keynote Speaker, Kendell Lang

Are you looking for an energetic, passionate and knowledgeable social media keynote speaker to demystify the realm of social media marketing? Kendell Lang is an industry expert that can enlighten your company on the myriad of ways in which the hundreds of different social media websites out there can be used as highly effective and successful business marketing platforms.

Kendell Lang, as a social media keynote speaker, has the unique ability to convey complex marketing principles and concepts in a way that everyone can readily understand and implement. By demystifying the social media landscape and inspiring you, a business owner, and your colleagues and employees, this social media keynote speaker enables you to truly embrace the full potential of social networking sites. Objectives of this kind of marketing and advertising include:

• Accelerated business development
• Effective customer service
• Promoted sales
• Greater online exposure to target audience
• Greater lead conversion rates
• More web traffic
• Human relations for B2C, B2B, government institutions and non-profit organizations

Kendell Lang’s formidable reputation as an expert social media keynote speaker has seen him address large audiences across the country and even abroad. With decade’s worth of experience in business management and organization, information technology and online marketing and advertising, and as the author of several online marketing and social media advertising books, Kendell Lang is widely respected as an industry expert.

Inviting this marketing guru to become your social media keynote speaker will not only provide your enterprise with a fresh and effective understanding of how to use sites such as Facebook, Twitter and MySpace to your business’ advantage, it will revitalize your approach to online marketing with benefits that range from increased website traffic to greater online sales and profits.

Social Media Keynote Speaker, Kendell Lang

Social Media Keynote Speaker: Topics

Popular speaking topics from this social media keynote speaker include:

• Facebook, Twitter, MySpace, YouTube… An Introduction to the World of Social Media and Networking and how it Benefits the Modern Business.

• Online Marketing Trends: Past, Present and Future and What Can Be Learned From This

• Facebook: The Online Social Media Phenomenon

• About Twitter and how This Social Media Site Can be Used for the Benefit of Your Business

• Demystifying Search Engine Marketing and Optimization (SEO and SEM)

• About Podcasting and its Powerful Potential for Business Generation

• Online Tools, Resources and Social Media Gadgets that Could Supercharge your Online Success

Using his wealth of knowledge from writing his own books – ‘Proven Website Promotion Strategies’; ‘Contrarian Social Media Marketing’; ‘Location, Location, Location Even in the Social Sphere’; and ‘Online Promotion Strategies for Your Small Business’ – social media keynote speaker, Kendell Lang can customize and present any combination of topics to suit your specific educational needs. Energize your audience – whether they are colleagues, employees or clients – and allow them to embrace the incredible benefits of the social media sphere with Kendell Lang; online marketing guru and social media keynote speaker.

Social Media Keynote Speaker: Contact Kendell Lang

If you have any questions, would like to find out more about the speaking kit, boot camp or webinar series or would like to book Kendell Lang as your Internet and social media keynote speaker, please don’t hesitate to Contact Us.

Kendell Lang
1155 Camino del mar, #521
Del Mar, CA 92014 USA
Tel: +1 866.347.3321
Email: CEO@WorldClass.com

 

Social Media Keynote Speaker, Kendell Lang

For a list of Kendell Lang’s social media keynote speaker topics, go to This Page. To find out more about Kendell’s webinar programs, how they work and what subjects are covered, refer to This Page. You will find out more about what is included in the social media marketing boot camp Here.

 

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Greatest Generation is going to have to be the greatest, again!

If you understand what happened in the 2008 and 2012 Presidential elections, and the 2010 mid-term elections, then you have to understand that the mid-term elections in 2014 are going to be pivotal.  The group of Americans known as the Greatest Generation were unfortunately persuaded to "sit out" and not vote for Romney.  Unless that dynamic changes and the Greatest Generation stands up again, Conservative candidates will never win elections of consequence EVER again.

The typical U.S. household is headed by a person age 65 or older and that person has a net worth 47 times greater than a household headed by someone under 35, according to an analysis of census data released Monday.   If all of the “Greatest Generation” have all  of the money, then how about you all stand together again and help us try to elect someone who might be near honest and not be after the destruction of our Republic.

In the age of Division Politics (war against women, reverse discrimination, politics of incrimination) you can read in the lame stream media that they like to refer to this demographic as senior citizens, old fogies, geezers, and in some cases dinosaurs.  Some of them are "Baby Boomers" getting ready to retire.  Others have been retired for some  time.  They walk a little slower these days and their eyes and hearing are not what they once were.  They have worked hard, raised their children, worshiped their God and grown old together.  Yes, they are the ones some refer to as being over the hill, and that is probably true.  But before writing them off completely, there are a few things that need to be taken into consideration.

 In school they studied English, history, math, and science which enabled them to lead America into the technological age.  Most of them remember what outhouses were, many of them with firsthand experience.

They remember the days of telephone party-lines, 25 cent gasoline, and milk and ice being delivered to their homes.  For those of you who don't know what an icebox is, today they are electric and referred to as refrigerators.  A few even remember when cars were started with a crank.  Yes, they lived those days.

They are probably considered old fashioned and out-dated by many.  But there are a few things you need to remember before completely writing them off.  They won World War II, fought  in Korea and Viet Nam.  They can quote The Pledge of Allegiance, and they know  where to place their hand while doing so.  They wore the uniform of our country with pride and lost many friends on the battlefield.  They didn't fight for the Socialist States of America; they fought for the "Land of the Free and the Home of the Brave."

They wore different uniforms but carried the same flag.  They know the words to the Star Spangled Banner,  America,  and America the Beautiful by heart, and you may even seen some tears running down their cheeks as they sang.  They have lived what many of you have only read in history books and they feel no obligation to apologize to anyone for  America.

Yes, they are old and slow these days but rest assured, they have at least one good fight left in them.  They have loved this country, fought for it, and died for it, and now they are going to have to save it, one more time.  It is their country  and nobody is going to take it away from them.  They took oaths to defend  America against all enemies, foreign and domestic, and that is an oath they plan  to keep.  There are those who want to destroy this land we all love but,  like our founders, there is no way they are going to remain silent.

It was mostly the young people of this nation who elected Obama and the  Democratic Congress.  You fell for the "Hope and Change" which in reality  was nothing but "Hype and Lies."

You have tasted socialism and seen evil face to face, and have found you don't like it after all.  You make a lot of noise, but most are all too interested in their careers or "Climbing the  Social Ladder" to be involved in such mundane things as patriotism and voting.  Many of those who fell for the "Great Lie" in 2008 are now having  buyer's remorse.  With all the education the Greatest Generation gave you, you didn't have sense  enough to see through the lies and instead drank the 'Kool-Aid.'  Now  you're paying the price and complaining about it.  No jobs, lost mortgages,  higher taxes, and less freedom.

This is what you voted for and this is what you got.  The Greatest Generation entrusted you with the Torch of Liberty and you traded it for a paycheck and a fancy house.

Well, don't worry youngsters, the Greatest Generation is here to be great once again, and in 2014 they are going to take back our nation.  They may drive a little slower than you would like but they get where they're going, and in 2014 they're going to the polls by the millions.

This land  does not belong to the man in the White House nor to the likes of Nancy Pelosi  and Harry Reid.  It belongs to "We the People" and "We the People" plan to reclaim our land and our freedom.  I can only imagine that the Greatest Generation hopes this time you will do a better  job of preserving it and passing it along to their grandchildren.  So the next time you have the chance to say the Pledge of Allegiance, Stand up, put your hand over your heart, honor our country, and thank God for the old geezers of the "Greatest Generation."

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Pinterest for Politics 101

Webinar #4 Reminder — PINTEREST FOR POLITICIANS 101 – Media for America, Inc. Presentation of Social Media SuperPAC



Hello My Fellow Conservatives,



Last week we sent out an update that in less than 2 weeks our first Webinar has exceeded 10,200 Views and more than 260 likes! With all your help and sharing the link, we've now exceeded 118,000 views and 328 likes (NO dislikes!). Seems there is an appetite for what we're saying!



To put that in perspective, when Reince Prebus, the RNC Chairman, gave his address to the 2012 Republican National Convention back in August, 2012…that video got 16,510 Views, 52 Likes and 184 dislikes. That is on the National Republican Committee Channel!



Everything you always wanted to know about Pinterest for Politicians but were afraid to ask. This is our 4th weekly Presentation to Conservative contacts with a completely new PowerPoint Presentation about Pinterest for Politicians 101, sponsored by Media for America, Inc., a Social Media SuperPAC. 



Please visit our website at http://www.SocialMediaSuperPAC.com

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Accept President Obama’s Challenge – Let’s WIN Elections in 2014!

Accept the President’s challenge, and let's win in 2014.



Contribute now: http://bit.ly/GUDrY2

Accept President Obama's Challenge

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Social Media Portrait of Lotte

Here is a cool video showing a Time-Lapse Video of Lotte growing up from a baby to 13 years old. This video has had over 220,000 views so it shows you the power of social media video in today's viral video world.

YouTube

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Social Media Marketing And The Theater Of The Mind

The most effective marketing is story tellling.  And it isn't the one you tell to someone in your audience.  The most important storry is the one the person tells themself.

Consider this image below.  Martha Washington.  First Lady to our First President George Washington.  Instead of pointing to the obvious discussion which everyone has had about George Washington, at this point now it's up to the observer to have a conversation with his or herself.  

social media marketing United States history

"Well, I wonder what it was like for Martha Washington to be the First Lady? Who taught her how to behave like a First Lady?  Was the world so different then that she was like any other wife waiting for her husband to come home?"

This is not a pronouncement, this is an invitation to a little internal dialogue and self-talk drama.

Far too often marketers fill in all the blanks and don't give people the chance to create their own story, which is the best way to draw your audience into a relationship.

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Social Media Scribe Video for Dental Practice Marketing

Dr. Jones has a website, but he's not getting any New Patients from it!

 

Dr. Jones knows that getting ranked Top 10 on Google is the Holy Grail of New Revenue.

 

Dr. Jones sees that his competition is ranked in the Top 10 on Google.  

 

Dr. Jones sees that New Patients are going to his competition and he is losing that revenue.

 

Dr. Jones is frustrated that his practice isn't growing and he just wants to beat his competition!  What did Dr. Jones do?

 

Dr. Jones contacted WorldClass Brand Management at www.WorldClass.com.  

 

Within 90 days WorldClass had his website ranked in the Top 10 on Google for 20 localized keywords!

 

Is your website generating all the New Patient Prospects you deserve?

 

Are you ranked in Top 10 on Google for your local keywords?

 

Results are the ONLY thing that count.  If you want proven results, contact Kendell Lang, CEO of WorldClass Brand Management directly at 760.445.3315 or CEO@WorldClass.com to learn how WorldClass can fix your Search Engine Ranking!

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